Archive for the 'Home Business' Category

The “Networking” Part of Network Marketing

Friday, April 21st, 2006

Networking is obviously an essential part of network marketing. Every successful network marketer knows this to be true. Although networking is such an intricate part of network marketing, the two terms are not synonymous. However there are many similarities. Both rely heavily on people skills. Both require people to confront their fear of talking to other people. Both carry with them the risk of rejection. Both also carry with them enormous opportunity. And to some people, both are considered dirty words.

Of course people that consider networking as something that is ‘not done’ don’t understand what networking is really about. The same can be said of people that think network marketing is something that is beneath them. Many people think of networking as a way to get connected solely for their own advancement in life. In that respect a person might feel that it is unethical or not noble to network. This line of thinking stems from the idea that advancement will always come at the expense of someone else, that success in life is a zero-sum game. These people often look at network marketing from the same perspective. They think of profiting from other people’s efforts as something that is negative and not fair to them. In reality, successful networkers will tell you that it doesn’t work that way at all. Networking doesn’t have to be at anybody’s expense and the business of network marketing doesn’t reward anyone for taking advantage of others. It actually rewards people for helping other people to succeed. In that respect it may very well be the most ethical business model in the world today.

A lot of the negativity around networking can be explained by the different types of networkers. Some can be considered ‘hunters’, moving in for a quick kill, after which they move out again. They often operate without regard of the other persons interest and because of this they will enjoy the fruits of success for only a limited period of time. Often it will not take long before people find out what’s really driving the hunter. Once they see that he or she is only looking after his or her own interests, their willingness to interact with this person will quickly evaporate. By contrast, truly successful networkers are often ‘farmers’ who spend a lot of time sowing and nourishing their relationships, instead of just focusing on reaping. They invest in their network, they energize their network. They use their network, but they never ever abuse their network! And their network knows this. A true networker will always keep the interests of others in mind. That’s why working with a true networker is so enjoyable. Networkers are often very likeable and as such people like to interact with them.

Networking is a skill that is essential to all businesses not just network marketing. Although network marketing differs in many ways from the more traditional forms of doing business, the importance of networking is just as prevalent. If not more so. A network marketer that doesn’t know how to network will be out of business in no time. Network marketing is first and foremost a people’s business and this implies that the ability to effectively work with people is absolutely critical. This is why successful network marketers are extremely adept at networking. Many have found out over time that developing this skill can pay off in many areas outside their network marketing business as well. Business owners who have started a home based business on the side often apply their enhanced networking and people’s skills in their traditional business with great success. For some network marketers this spin-off has earned them more money than the income from their network marketing business itself.

So whether you are in network marketing or in a more traditional type of business, don’t underestimate the importance of becoming an effective networker. And if you really want to master this skill you may find there is a lot to learn from good network marketers. So if you happen to know anybody that fits that description, try and benefit from their knowledge on the topic. It will surely help you network your way to success!

What Is Affiliate Marketing?

Saturday, April 8th, 2006

Affiliate marketing is defined as a widespread method of promotion in which an affiliate (or associate) is rewarded for every view, sale, and/or registration produced through the affiliate’s effort.

It’s similar to collecting a finder’s-fee or the commissions typical of retail store clerks. The more one sells… the more one gets paid.

Compensation calculations vary and could be based on any of the following:

PPC (pay-per-click) a specific amount is paid for each visit

PPL (pay-per-lead) where registration or sign-up counts

PPS (pay-per-sale) a specific commission per sale is paid

If your goal is to generate your total income online, you can drive traffic from your subscriber lists to affiliate links just as easily as to your own product links.

What About Product Sales and Marketing?

You’ll want to watch for great products and services with the potential to benefit your niche and your mailing lists. To build trust and income, it’s best to recommend only those products that will be of specific interest to them. It’s a win-win situation for everyone that way.

When an affiliate is marketing any product, the cost of advertising the product is absorbed by the affiliate. It’s important to keep this cost in mind when promoting products. The higher the percentage of affiliate income possible from any quality product, the more that product is worth promoting.

When a product is sold through the affiliate’s link, depending on the service used, the total sale is divided up among the vendor or service, the affiliate, the taxing authority, the shipper (if any), and the payment processor.

It is common and expected that all affiliate details be spelled out in the affiliate sign-up process. However, you needn’t be afraid to contact any vendor to clarify their affiliate program if you have questions. Often you can telephone or email for a fast reply.

Is a Digital Lifestyle for Me?

Many standard retailers offer very small rewards for affiliate sales while most internet marketers offer around 50%. This is why being an affiliate of digital products can be very lucrative in a relatively short period of time.

Although the number of affiliate programs for tangible goods and off-line services is rising, a completely digital lifestyle can be developed solely from digital or downloadable affiliate products that may never take physical form.

Of course it’s important to note that as an affiliate of any tangible product, you generally never do more than promote a link to the product online. So in that sense it’s the same as a digital product.

One of the best places to find digital products to affiliate with is ClickBank.com. They have an automatic affiliate ‘hoplink’ program built into their payment processing service so that affiliate payments are not left up to the product owner to process.

Three other good affiliate programs to check into are:

Amazon.com
http://www.amzon.com/gp/browse.html/102-3525955-0485737?%5Fencoding=UTF8&node=3435371 (not an affiliate link)

LinkShare.com
http://www.linkshare.com

CommissionJunction.com
http://www.cj.com/solutions/online_marketing.jsp

Staying with reputable, well-known internet vendors makes a great deal of sense because you know you will get paid, when to expect a check or bank deposit, and you can see your account details online at any time.

How Do I Get Started?

There are many ways to approach affiliate marketing, but a basic starting point is to have a web site with text or image affiliate links to products you want to promote. Generally you want to stay focused within a niche or interest group to increase your sales potential.

If you have used the products, your promotional efforts could include a product review based on your own experience along with images and other supporting information.

Developing an email opt-in list is helpful in affiliate marketing as it gives the promoter an opportunity to find the products with the most potential benefit for a group of like-minded individuals.

When providing a service such as this, most affiliate marketers are able to reach enough potential customers to produce some affiliate income.

When a lot of products are promoted to several targeted niche markets, it is possible to create an income of substance over time. Especially when the affiliate marketer is only promoting quality products with a real potential to benefit customers within the niche.

In summary, affiliate marketing is a great way to build an income without having a product of your own, and without having to do much more than get interested people to view product information through your affiliate links. It’s very easy to get started and can eventually put a lot of money in your pocket.

Setting-up Your eBay Business to Succeed

Saturday, April 1st, 2006

Many people do make good money with their eBay businesses. You can be one of those people if you take the right steps at the beginning to set up your business. You should approach an eBay business like any other. Do the necessary research first. Don’t rush into it with dreams of making a quick fortune.

Take your time and familiarize yourself with the eBay website. Take notes of the type of products you are thinking of selling - check out the competition, pricing and most of all take particular note of actual selling prices and whether the bidding was slow or fast and furious.

There are literally millions (somewhere in the region of 100 million) of eBay members, but this does not mean you are going to reach anywhere near that number. They won’t even know you exist unless you prepare your strategy first.

You’ll find that a large number of successful eBay sellers have started off as buyers. This is a good idea as you can get a feel for how the whole system works, plus you will know what buyers are looking for and what problems you are likely to encounter. Being a buyer will certainly help you become a proficient seller as you will understand the system from both sides of the fence.

A few things to take note of while you are learning from the buyer’s point of view:

* the customer service you received

* the accuracy of the description of the selling item

* the ease and speed of finalizing the transaction

* whether communication was good or not

* was the sales page well set out

* were delivery costs fair and reasonable

If you approach an eBay business like any other online business you will have a much better chance of making a good income. The following points should give you an idea of what you should be thinking about.

1. Decide whether you will set up an eBay Store

Whilst checking out the eBay website, you would have noticed a number of sellers have their own eBay Store. The advantages of this are many and you would be wise to check out the details of setting up your own eBay Store. Information is readily available on the eBay site.

2. Setting up your own Website

For many reasons, it is advisable to have your own independent website. Look at it as your “Head Office” with your eBay store as a subsidiary. If at some time in the future you decide to discontinue your eBay store, you will still have your business website.

Another good reason for setting up a website is that it gives you the ability to diversify your business. This can mean the difference between success and failure. It will also give you the ability to build a subscriber list that will be beneficial for both your eBay business and your own website business.

3. What Products are in high demand?

Take particular note of products that sell well and what the competition is. Also check the availability of the products as well as the cost. Armed with this information you can determine whether or not a product is a viable proposition.

4. eBay Learning Center and University

Before you think of buying tutorials on eBay trading, check out the resources provided by eBay.

The Learning Center will provide you with tutorials and guides relative to the different areas of eBay. In addition, you will find many free resources on the internet in the form of reports, tutorials and e-books. So have a good look around before paying for this type of information. Of course if you do purchase training products they will more than likely be a taxable deduction.

The eBay University runs offline and online courses covering every aspect of an eBay business. This is where you can learn tried and true methods from the experts.

Running your own eBay business can be a rewarding experience. To ensure you succeed, research your market and your product before undertaking your first Auction.

Remember you will receive queries from prospective bidders, so you must be extremely knowledgeable about your product.